My previous post (below) was a bit of a downer. Please watch this wonderful and very hopeful short film about our Canadian brothers and sisters spreading the truth and winning the hearts and minds of people. All it takes is one really well-placed image or documentary or article or leaflet to open someone's eyes. I was a meat lover and omnivore right up until when I watched Death on a Factory Farm. It was the jolt I needed. Something snapped in me. I woke up. I came to grips with the profound immorality of exploiting and destroying and consuming animals. If I underwent that transformation, anyone can.
The other side has a lot of weapons in its arsenal: Mass production facilities that destroy animals in an assembly-line fashion; a huge war chest to spend on advertising and finding new ways to increase efficiency; magazines and television shows and websites that promote consuming animal products.
But we have the most powerful weapon of all on our side. Truth. It's not always easy to know how to spread the word. But as one vegan banner showing a beautiful cow states: "They're worth it."