Friday, October 7, 2011

Something to Be Said for Being Short & Sweet...

Academics talk a lot. They get paid to talk. They use their words to analyze and interpret and dissect events and people and trends and ideas. Many love to use big words, 25 cent words, to make themselves sound more erudite.

But there is something to be said for choosing only a few words, but choosing words with meaning. A short statement, with a picture, can move people deeply. Winning hearts and minds is a fine art. And often, one of the most effective ways of doing it is to get right to the heart of the matter, as fast as possible.

That's exactly what the wonderful souls who create these banners (below) have done. These types of banners turn up frequently on Facebook (thank you to my good friend Vee Elder for posting many of these) and on the Web. The designs made by Evolve! Campaigns are particularly moving. Effective propaganda can distill thousands and thousands of words into a sentence or two, and when paired with images, the effect is quite powerful.

I'm going to quit writing now and let them speak for themselves, because I think these are some of the most effective and eloquent and moving ways of conveying profound truths.

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