This wonderful - and highly effective - billboard has been appearing in numerous places across North America, thanks to the terrific group Mercy for Animals. It poses a simple, yet profound, question: Why love one but eat the other? That question is loaded with so much meaning, when you think about it. It cuts right to the heart of customs that have gone unquestioned for generations. It shines the spotlight on the way we do things in a way that most questions fail to do. The ad campaign began last year, with a limited number of the billboards appearing in Michigan. They have since spread to other states: Colorado, Nevada, Minnesota, etc. I understand that similar billboards have been appearing in Ontario, as well, particularly in Hamilton and the Niagara Region.
We can only hope that more people will see it and begin to grapple with the question it poses. I have said it a hundred and fifty times on this Blog, so I'll say it a hundred and fifty-one right now: Denial is our biggest enemy. Tear down the wall, one brick at a time, and you'll get results. Look at me. One year ago at this time, I was still an omnivore, devouring meat without giving it much thought. Thanks to good people who cared enough to tear down my wall of denial, I put two and two together and changed my ways. If I can do it, anybody can do it. And it is billboards like this one - and documentaries like Earthlings, Death on a Factory Farm, etc. - and vegan pamphlets and other seemingly little things that get people moving in the right direction.